1-ON-1 PERSONAL TRAINING PROGRAM

PERFORMANCE PAID MEDIA MASTERY

Two Structured Tracks: Beginner → Advanced  |  Cross-Channel Strategy Across Google, Meta, LinkedIn & Beyond

TRAINING NAME

Performance Paid Media Advertising Mastery Program — by Global Web Digital & Learn AI Digital

HEMANT KALWANI

AI & Digital Marketing Expert  |  Ex-Google & Ex-Accenture Leader  |  Founder & Director, Global Web Digital and Learn AI Digital

Training delivered by Hemant Kalwani or a senior trainer from Team Global Web Digital / Learn AI Digital

TRUSTED PARTNER. PROVEN RESULTS.

Certified by Google  •  Meta Blueprint  •  Microsoft Advertising Certified Professional

PROGRAM OVERVIEW

Two Personalized Tracks, One Trainer

This is a fully personalized, one-on-one coaching program for founders, marketers, freelancers and agency professionals who want to run genuinely profitable paid media across channels — not just learn one platform in isolation. Every session is live, one-on-one, and shaped around your business, your budget and your goals.

Choose the Beginner track to build a complete cross-channel foundation, or go straight into the Advanced track if you already run paid media and want to master today’s AI-driven, multi-platform landscape — strategic budget allocation, cross-channel attribution, retail media and defending budget with business-level reporting. Both tracks are delivered by Hemant Kalwani or a senior trainer from Team Global Web Digital and Learn AI Digital — our expert professional trainers — personally shaped around your business, your product and your goals.

WHO DELIVERS THE TRAINING

Sessions are delivered by Hemant Kalwani himself, or by a senior, expert professional trainer from Team Global Web Digital and Learn AI Digital — vetted and mentored directly by Hemant to the same standard. Either way, you get personalized, 1-on-1 live coaching from a practitioner who manages real, multi-channel ad budgets, not a generic instructor.

https://learnaidigital.com/

COMMON TO BOTH TRACKS

— 1-on-1 live online sessions (video call), fully personalized to your business.

— Flexible weekly scheduling, 5–7 hour sessions, adjusted to your availability.

— Hands-on work on your own product/business or a live practice account.

— Templates, worksheets and WhatsApp support between sessions.

— Guidance on choosing the right measurement and reporting tools for your budget and channel mix.

  BEGINNER TRACK  •  15 HOURS  •  ₹15,000/MONTH  

Performance Paid Media — Foundation Program

(Beginner Curriculum: Zero to Your First Cross-Channel Media Plan)

Seven modules covering everything needed to go from no experience to confidently planning and running paid media across multiple platforms.

— What performance marketing means: paying for measurable outcomes, not just visibility.

— Auction basics across platforms: how Google, Meta and others decide what to show.

— Mapping paid media to the funnel: awareness, consideration and conversion.

— Google, Meta, LinkedIn & Microsoft: what each platform is genuinely best for.

— Emerging channels: CTV, TikTok and retail media, and when they’re worth exploring.

— Choosing 2–3 channels to start with, based on your goals and audience.

— Setting realistic goals & KPIs before you spend a rupee.

— Basic budget allocation: the 70/20/10 rule for proven, growth and test spend.

— Avoiding common beginner budgeting mistakes.

— Targeting types across platforms: demographic, interest, in-market and remarketing.

— First-party data basics: why your own data matters more every year.

— Building a simple targeting plan for a new campaign.

— Creative principles that work across formats — image, video and search.

— Writing copy that matches platform tone and intent.

— Building a basic creative testing habit from day one.

— Pixels & tags: setting up tracking correctly before you launch.

— Conversion tracking basics across your key platforms.

— Understanding attribution at a beginner level.

— Reading platform dashboards without getting lost in vanity metrics.

— Building a simple cross-channel report.

— Live practice session: reviewing and improving a real campaign together.

By the end of the Beginner Track, you will be able to independently plan, launch and manage a cross-channel paid media budget for your own business.

  ADVANCED TRACK  •  20 HOURS  •  ₹20,000/MONTH  

Performance Paid Media — Advanced Growth Program

(Advanced Curriculum: Master the Latest Cross-Channel AI Media Stack)

Recommended after the Beginner Track or for advertisers who already run paid media. Eight modules covering strategic budget allocation, cross-channel attribution, retail media and agency-grade business reporting.

— AI-driven bidding across platforms: Performance Max, Advantage+ and Copilot ads compared.

— Break-even ROAS benchmarks by channel and how to use them in planning.

— Channel diversification: moving beyond Google and Meta toward CTV and retail media.

— The 70/20/10 rule reframed for 2026: proven channels, growth bets and experimentation.

— Quarterly rebalancing based on CAC trends and saturation signals, instead of annual planning.

— Defending budget decisions with evidence, not assumption.

— Multi-touch attribution in a post-cookie world: what’s still reliable and what isn’t.

— Incrementality testing: proving true channel impact beyond in-platform reporting.

— Building a first-party data strategy to protect measurement confidence.

— Governance & guardrails for automation: combining AI efficiency with human judgment.

— Avoiding over-reliance on any single platform’s black-box optimization.

— Setting the right inputs so automated systems optimize for the right outcome.

— Amazon Ads, Walmart Connect & retail media growth for physical goods brands.

— CTV & streaming ads: where they fit in a modern channel mix.

— Deciding when a new channel is worth testing vs. a distraction.

— Why creative quality is now the biggest performance lever, not just targeting.

— AI creative tools for faster, higher-volume testing.

— Structuring tests that produce real, actionable learnings.

— Translating paid media performance into business-level reporting CMOs and founders trust.

— Independent measurement capability: why it matters more as platforms automate execution.

— Building a reporting cadence that keeps stakeholders confident in the spend.

— Live audit: hands-on session reviewing a real cross-channel media account.

— Building a prioritized media plan from audit findings.

— Guidance on tools for attribution, reporting and creative testing.

By the end of the Advanced Track, you will be able to plan, run and defend a multi-channel, AI-driven paid media strategy — at a specialist, agency-ready level.

INVESTMENT

Performance Paid Media Advertising Mastery Program — by Global Web Digital & Learn AI Digital

Choose Your Track

WHY TRAIN WITH HEMANT

— 15+ years in digital marketing, including leadership experience at Google and Accenture.

— Google, Meta Blueprint & HubSpot certified.

— Personally delivered 1,850+ client projects and 8,500+ projects across team & agency work, spanning 35+ countries.

— Over ₹300+ crore in tracked client revenue.

— Founder & Director of Global Web Digital (a Google, Meta Business & Shopify Plus Partner agency) and Learn AI Digital.