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eCommerce Marketing Training

Master the strategies that drive online sales, increase customer retention, and grow profitable eCommerce brands. Learn practical techniques for advertising, product optimization, conversion tracking, and scaling stores across today’s leading digital platforms.

Hemant Kalwani

Founder & Lead Performance Architect

About This Training

Master the complete eCommerce marketing ecosystem and learn how to build, manage, and scale profitable online stores. This course covers everything from customer acquisition and product optimization to paid advertising, conversion tracking, and retention strategies. Through practical projects and real business case studies, you’ll gain the skills needed to grow sustainable eCommerce brands across multiple digital channels.

Training Highlights

Learn the essential strategies used by successful online businesses to increase traffic, improve conversions, and maximize long-term revenue.

Create SEO-friendly product pages, optimize collections, improve user experience, and increase conversion rates through better store design.

Launch and optimize Google Shopping campaigns, Merchant Center feeds, and Performance Max campaigns to drive high-quality sales

Build profitable Facebook and Instagram campaigns using audience targeting, catalog ads, remarketing, and lookalike audiences.

Implement GA4, Meta Pixel, and conversion tracking to measure performance, optimize campaigns, and scale profitable eCommerce stores.

Training Features

Training Details

1-ON-1 PERSONAL TRAINING PROGRAM

ECOMMERCE MARKETING MASTERY

Two Structured Tracks: Beginner → Advanced  |  Multi-Channel Growth for Online Stores

TRAINING NAME

eCommerce Marketing Mastery Program — by Global Web Digital & Learn AI Digital

HEMANT KALWANI

AI & Digital Marketing Expert  |  Ex-Google & Ex-Accenture Leader  |  Founder & Director, Global Web Digital and Learn AI Digital

Training delivered by Hemant Kalwani or a senior trainer from Team Global Web Digital / Learn AI Digital

15+ Yrs

Industry Experience

8,500+

Projects Delivered

₹300+ Cr

Client Revenue Tracked

35+

Countries Served

TRUSTED PARTNER. PROVEN RESULTS.

Certified by Google  •  Meta Blueprint  •  Shopify Plus Partner

PROGRAM OVERVIEW

Two Personalized Tracks, One Trainer

This is a fully personalized, one-on-one coaching program for founders, marketers, freelancers and agency professionals who want to grow genuine, profitable revenue for an online store — not just learn the theory. Every session is live, one-on-one, and shaped around your store, your products and your goals.

Choose the Beginner track to build a complete foundation across paid ads, email/SMS and marketplace basics, or go straight into the Advanced track if you already run an online store and want to master today’s AI-driven commerce landscape — agentic shopping, Performance Max/Advantage+ Shopping, retention and unified commerce. Both tracks are delivered by Hemant Kalwani or a senior trainer from Team Global Web Digital and Learn AI Digital — our expert professional trainers — personally shaped around your business, your product and your goals.

WHO DELIVERS THE TRAINING

Sessions are delivered by Hemant Kalwani himself, or by a senior, expert professional trainer from Team Global Web Digital and Learn AI Digital — vetted and mentored directly by Hemant to the same standard. Either way, you get personalized, 1-on-1 live coaching from a practitioner who runs real ecommerce accounts, not a generic instructor.

https://learnaidigital.com/

 

BEGINNER TRACK

ADVANCED TRACK

Duration

15 hours

20 hours

Fee

₹15,000 (one-time, per month)

₹20,000 (one-time, per month)

Level

Beginner — no prior experience needed

Intermediate/Advanced — for those who already run an online store

Focus

Foundations: product pages, Shopping ads, social ads, email/SMS, marketplaces

Latest AI stack: agentic commerce, AEO, Performance Max/Advantage+, retention, unified commerce

Outcome

Launch and manage your first profitable multi-channel store marketing plan independently

Run and scale advanced, multi-channel ecommerce growth like a specialist

COMMON TO BOTH TRACKS

1-on-1 live online sessions (video call), fully personalized to your business.

Flexible weekend scheduling, 2–3 hour sessions, adjusted to your availability.

Hands-on work on your own product/business or a live practice account.

Templates, worksheets and WhatsApp support between sessions.

Guidance on choosing the right ecommerce platform, apps and tools for your store’s size and budget.

  BEGINNER TRACK  •  15 HOURS  •  ₹15,000/MONTH  

eCommerce Marketing — Foundation Program

(Beginner Curriculum: Zero to Your First Multi-Channel Store Strategy)

Seven modules covering everything needed to go from no experience to confidently planning and running marketing for your own online store.

MODULE 1  eCommerce Marketing Fundamentals

2 hrs

Understanding the ecosystem: the modern customer journey from discovery to repeat purchase.

Channel overview: paid ads, organic/SEO, email/SMS and marketplaces, and how they work together.

Setting realistic goals & budgets for a new or growing store.

MODULE 2  Store & Product Page Optimization Basics

2 hrs

Product listing best practices: titles, descriptions and images that convert.

Trust signals: reviews, policies and guarantees that reduce buyer hesitation.

Basic checkout & mobile experience checks.

MODULE 3  Google Shopping & Search Ads for eCommerce

2.5 hrs

Merchant Center basics: setting up a clean product feed.

Shopping campaigns & Performance Max intro: getting products in front of ready-to-buy shoppers.

Search ads for product & category terms.

MODULE 4  Meta & Social Ads for eCommerce

2 hrs

Catalog setup & dynamic ads: showing the right product to the right shopper.

Basic retargeting: bringing back visitors who didn’t purchase.

Choosing creative formats that perform for product-led brands.

MODULE 5  Email & SMS Marketing Basics

2 hrs

Welcome & abandoned cart flows: the two highest-ROI automations for any store.

Basic list segmentation for more relevant messaging.

Email design fundamentals that drive clicks, not just opens.

MODULE 6  Marketplace Selling Basics

2 hrs

Amazon & Flipkart listing basics: optimizing for marketplace search.

Marketplace ads intro: getting initial visibility on major platforms.

Deciding which marketplaces are worth your time.

MODULE 7  Analytics, Reporting & Live Practice

2.5 hrs

GA4 ecommerce tracking basics: seeing what’s actually driving revenue.

Reading key metrics: conversion rate, AOV, ROAS and repeat purchase rate.

Live practice session: reviewing and improving a real store’s marketing together.

By the end of the Beginner Track, you will be able to independently plan, launch and manage multi-channel marketing for your own online store.

  ADVANCED TRACK  •  20 HOURS  •  ₹20,000/MONTH  

eCommerce Marketing — Advanced Growth Program

(Advanced Curriculum: Master the Latest AI-Driven Ecommerce Stack)

Recommended after the Beginner Track or for practitioners who already run an online store. Eight modules covering agentic commerce, advanced paid media, retention, unified commerce and agency-grade operations.

MODULE 1  The Latest AI-Driven Ecommerce Landscape

3 hrs

Agentic commerce explained: how AI shopping agents (ChatGPT, Perplexity, Google AI Mode) discover, compare and buy on a shopper’s behalf.

What ‘Buy for me’ and agent checkout mean for how stores need to structure data and offers.

Preparing your store now for a growing share of AI-mediated purchases.

MODULE 2  AEO & Structured Data for Agentic Commerce

2.5 hrs

Schema markup & structured product feeds that AI agents can read accurately.

Answer Engine Optimization (AEO) for products: clear, complete listings that get selected over ambiguous ones.

Auditing your catalog for agent-readiness — pricing, inventory and attribute accuracy.

MODULE 3  Advanced Paid Media for Ecommerce

3 hrs

Performance Max & Advantage+ Shopping deep dive: structuring for clarity and control.

Cross-channel budget allocation across Google, Meta and marketplaces.

Creative & feed optimization for AI-driven ad systems.

MODULE 4  Email & SMS Marketing at Scale

2.5 hrs

Advanced automation flows: post-purchase, win-back, browse abandonment and replenishment.

Segmentation & personalization based on purchase behavior and LTV.

Building a full lifecycle marketing calendar.

MODULE 5  Conversion Rate Optimization (CRO)

2 hrs

A/B testing fundamentals for product pages and checkout.

Reducing cart abandonment with targeted fixes, not guesswork.

Reading session data to find real conversion blockers.

MODULE 6  Retention, Loyalty & LTV Growth

2 hrs

Loyalty & rewards programs that genuinely drive repeat purchases.

Subscription & replenishment models for recurring revenue.

Shifting budget from acquisition to retention at the right growth stage.

MODULE 7  Marketplace & Unified Commerce Strategy

2.5 hrs

Advanced Amazon Ads & TikTok Shop strategy.

Unified commerce basics: connecting front-end and back-end data across channels.

Choosing where to sell as your store scales beyond your own site.

MODULE 8  Capstone: Full-Funnel Ecommerce Growth Plan & Live Audit

2.5 hrs

Live store audit: hands-on session reviewing a real store’s full marketing funnel.

Building a prioritized growth plan from audit findings.

Guidance on tools & platforms to support ongoing store growth.

By the end of the Advanced Track, you will be able to run, scale and troubleshoot a modern, AI-ready ecommerce growth strategy across channels — at a specialist, agency-ready level.

INVESTMENT

eCommerce Marketing Mastery Program — by Global Web Digital & Learn AI Digital

Choose Your Track

BEGINNER TRACK

₹15,000 / month

15 hours of 1-on-1 live training  •  Weekly flexible sessions  •  Foundations to first store growth plan

ADVANCED TRACK

₹20,000 / month

20 hours of 1-on-1 live training  •  Weekly flexible sessions  •  Latest agentic commerce, AEO & retention stack

WHY TRAIN WITH HEMANT

15+ years in digital marketing, including leadership experience at Google and Accenture.

Google, Meta Blueprint & HubSpot certified.

Personally delivered 1,850+ client projects and 8,500+ projects across team & agency work, spanning 35+ countries.

Over ₹300+ crore in tracked client revenue.

Founder & Director of Global Web Digital (a Google, Meta Business & Shopify Plus Partner agency) and Learn AI Digital

FAQS

Frequently Asked Question

Have questions about our eCommerce Marketing Training? Find answers about course content, live mentorship, certifications, and the skills you’ll gain to build and scale profitable online stores.

This course is designed for eCommerce store owners, entrepreneurs, freelancers, digital marketers, and anyone looking to increase online sales through proven marketing strategies and performance-driven campaigns.

No. Whether you're launching your first store or already managing an established eCommerce business, this course provides step-by-step guidance suitable for all experience levels.

You'll learn Google Shopping Ads, Performance Max campaigns, Meta Ads, product feed optimization, Merchant Center setup, conversion tracking, remarketing, customer retention, and eCommerce growth strategies.

Yes. After successfully completing the training, you'll receive a certificate recognizing your skills in eCommerce marketing, paid advertising, and online store growth.

Yes. You can choose Personalized Online Live Training for interactive mentor-led sessions or enroll in the Self-Paced Course to learn anytime with lifetime access to all course materials.

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