1-ON-1 PERSONAL TRAINING PROGRAM

LINKEDIN ADS MASTERY

Two Structured Tracks: Beginner → Advanced  |  B2B Lead Generation & Account-Based Marketing

TRAINING NAME

LinkedIn Ads Mastery Program — by Global Web Digital & Learn AI Digital

HEMANT KALWANI

AI & Digital Marketing Expert  |  Ex-Google & Ex-Accenture Leader  |  Founder & Director, Global Web Digital and Learn AI Digital

Training delivered by Hemant Kalwani or a senior trainer from Team Global Web Digital / Learn AI Digital

TRUSTED PARTNER. PROVEN RESULTS.

Certified by Google  •  LinkedIn Marketing Labs Certified  •  HubSpot

PROGRAM OVERVIEW

Two Personalized Tracks, One Trainer

This is a fully personalized, one-on-one coaching program for founders, marketers, freelancers and agency professionals who want to generate genuine B2B leads and pipeline through LinkedIn Ads — not just learn the theory. Every session is live, one-on-one, and shaped around your business, your offer and your goals.

Choose the Beginner track to build a complete foundation, or go straight into the Advanced track if you already run campaigns and want to master LinkedIn’s current AI-driven ad stack — Accelerate AI campaigns, AI-generated ad variants, Career Journey targeting and account-based marketing. Both tracks are delivered by Hemant Kalwani or a senior trainer from Team Global Web Digital and Learn AI Digital — our expert professional trainers — personally shaped around your business, your product and your goals.

WHO DELIVERS THE TRAINING

Sessions are delivered by Hemant Kalwani himself, or by a senior, expert professional trainer from Team Global Web Digital and Learn AI Digital — vetted and mentored directly by Hemant to the same standard. Either way, you get personalized, 1-on-1 live coaching from a practitioner who runs real LinkedIn ad accounts, not a generic instructor.

https://learnaidigital.com/

COMMON TO BOTH TRACKS

— 1-on-1 live online sessions (video call), fully personalized to your business.

— Flexible weekly scheduling, 5–7 hour sessions, adjusted to your availability.

— Hands-on work on your own product/business or a live practice account.

— Templates, worksheets and WhatsApp support between sessions.

— Guidance on preparing for official LinkedIn Marketing Labs certification exams.

  BEGINNER TRACK  •  15 HOURS  •  ₹15,000/MONTH  

LinkedIn Ads Mastery — Foundation Program

(Beginner Curriculum: Zero to Your First B2B Lead Gen Campaign)

Seven modules covering everything needed to go from no experience to confidently planning, launching and reading a LinkedIn Ads campaign on your own.

— Understanding the ecosystem: why LinkedIn works differently from other ad platforms for B2B.

— Campaign Manager setup: account structure, campaign groups and billing correctly.

— Insight Tag basics: installing and verifying tracking on your website.

— Awareness, Consideration & Conversion objectives: choosing the right one for your goal.

— Ad formats: single image, carousel, video, Message/Conversation Ads and Document Ads.

— Choosing the right format for your offer and funnel stage.

— Firmographic targeting: company, industry, company size, job title and seniority.

— Skills & interest targeting for reaching the right professionals.

— Matched Audiences basics: website retargeting and simple list uploads.

— Writing for a professional audience: tone, value propositions and credibility.

— Lead-focused messaging that matches how B2B buyers evaluate offers.

— Landing page basics: matching ad promise to page experience.

— Budget types: daily vs. total budget, and setting a realistic starting budget.

— Bidding basics: manual vs. automated bidding and typical B2B cost benchmarks.

— Pre-launch checklist & first campaign launch, step by step.

— Setting up Lead Gen Forms that pre-fill with LinkedIn profile data.

— Conversion tracking: connecting form fills and website actions to campaigns.

— Basic lead follow-up workflow so leads don’t go cold.

— Reading key metrics: CTR, CPL, Conversion Rate and cost per send, explained simply.

— Campaign Manager reporting: building a simple report you can share or act on.

— Live practice session: setting up and reviewing a real campaign together.

By the end of the Beginner Track, you will be able to independently plan, launch, track and read the performance of a LinkedIn Ads campaign for your own business.

  ADVANCED TRACK  •  20 HOURS  •  ₹20,000/MONTH  

LinkedIn Ads Mastery — Advanced Growth Program

(Advanced Curriculum: Master LinkedIn’s Latest AI & ABM Stack)

Recommended after the Beginner Track or for advertisers who already run LinkedIn Ads. Eight modules covering Accelerate AI campaigns, account-based marketing, creative-at-scale and agency-grade operations.

— Accelerate AI campaign creation: what it automates, and when it helps vs. when to build manually.

— AI-generated ad variants: using AI to produce and test headlines, copy and creative faster.

— Where to keep human control in an increasingly automated platform.

— Matched Audiences at scale: website retargeting, contact list and account list uploads.

— Career Journey & buying-committee targeting: reaching the full group involved in a B2B decision.

— Lookalike & layered targeting for finding new high-value accounts.

— Building a target account list and mapping it to LinkedIn’s ABM tools.

— Reaching the full buying committee around a specific account or prospect.

— Designing an ABM funnel across awareness, engagement and conversion.

— Structuring genuine creative tests, not minor tweaks, across formats.

— Document Ads, Carousel & video best practices for B2B engagement.

— Using AI variant tools responsibly — speed without losing message accuracy.

— Advanced Lead Gen Form design for higher-quality lead capture.

— CRM sync: connecting LinkedIn leads directly into your sales pipeline.

— Lead quality optimization: tightening targeting based on downstream sales data.

— Automated bidding strategies and when manual control still wins.

— Budget pacing across campaign groups for consistent delivery.

— Diagnosing underdelivery or overspend in a B2B account.

— Multi-touch attribution for long B2B sales cycles.

— Connecting Campaign Manager data with CRM/sales outcomes for a fuller ROI picture.

— Building a monthly performance dashboard for yourself or a client.

— Live campaign launch: hands-on session applying ABM targeting, AI variants and Lead Gen Forms together.

— Account audit: diagnosing underperformance in an existing account and setting a recovery plan.

— Certification guidance: preparing for official LinkedIn Marketing Labs certifications.

By the end of the Advanced Track, you will be able to run, scale and troubleshoot LinkedIn’s current AI-driven ad and ABM stack across multiple accounts — at a specialist, agency-ready level.

INVESTMENT

LinkedIn Ads Mastery Program — by Global Web Digital & Learn AI Digital

Choose Your Track

WHY TRAIN WITH HEMANT

— 15+ years in digital marketing, including leadership experience at Google and Accenture.

— Google, Meta Blueprint & HubSpot certified.

— Personally delivered 1,850+ client projects and 8,500+ projects across team & agency work, spanning 35+ countries.

— Over ₹300+ crore in tracked client revenue.

— Founder & Director of Global Web Digital (a Google, Meta Business & Shopify Plus Partner agency) and Learn AI Digital.