1-ON-1 PERSONAL TRAINING PROGRAM

META ADS MASTERY

Two Structured Tracks: Beginner → Advanced  |  Facebook & Instagram Advertising

TRAINING NAME

Meta Ads Mastery Program — by Learn AI Digital & Global Web Digital

HEMANT KALWANI

AI & Digital Marketing Expert  |  Ex-Google & Ex-Accenture Leader  |  Founder & Director, Global Web Digital and Learn AI Digital

Training delivered by Hemant Kalwani or a senior trainer from Team Global Web Digital / Learn AI Digital

WATCH A LIVE TRAINING DEMO

https://youtu.be/BhjEtWgXysQ

TRUSTED PARTNER. PROVEN RESULTS.

Certified by Google  •  Meta Blueprint  •  HubSpot

PROGRAM OVERVIEW

Two Personalized Tracks, One Trainer

This is a fully personalized, one-on-one coaching program for founders, marketers, freelancers and agency professionals who want to run genuinely profitable Facebook and Instagram ad campaigns — not just learn the theory. Every session is live, one-on-one, and shaped around your business, your product and your goals.

Choose the Beginner track to build a complete foundation, or go straight into the Advanced track if you already run campaigns and want to master Meta’s current AI-driven advertising stack — Advantage+, Andromeda creative-as-targeting, budget automation and more. Both tracks are delivered by Hemant Kalwani or a senior trainer from Team Global Web Digital and Learn AI Digital — our expert professional trainers — personally shaped around your business, your product and your goals.

WHO DELIVERS THE TRAINING

Sessions are delivered by Hemant Kalwani himself, or by a senior, expert professional trainer from Team Global Web Digital and Learn AI Digital — vetted and mentored directly by Hemant to the same standard. Either way, you get personalized, 1-on-1 live coaching from a practitioner who runs real ad accounts, not a generic instructor.

https://learnaidigital.com/

COMMON TO BOTH TRACKS

— 1-on-1 live online sessions (video call), fully personalized to your business.

— Flexible weekly scheduling, 5–7 hour sessions, adjusted to your availability.

— Hands-on work on your own product/business or a live practice account.

— Templates, worksheets and WhatsApp support between sessions.

— Guidance on preparing for official Meta certification exams.

  BEGINNER TRACK  •  15 HOURS  •  ₹15,000/MONTH  

Meta Ads Mastery — Foundation Program

(Beginner Curriculum: Zero to Your First Profitable Campaign)

Seven modules covering everything needed to go from no experience to confidently planning, launching and reading a Meta Ads campaign on your own.

— Understanding the ecosystem: how Facebook & Instagram ads work, the ad auction, and the role of the algorithm.

— Strategic planning: defining campaign objectives, identifying your ideal customer, and building a funnel-based strategy.

— The buyer journey: mapping awareness, consideration and conversion stages to ad types.

— Business Manager setup: account structure, roles, permissions and asset organization.

— Meta Pixel & Conversions API: installing and verifying accurate tracking for your website or app.

— Events Manager: setting up standard and custom conversion events.

— Campaign objectives: choosing the right objective — Conversions, Leads, Traffic, Engagement — for your goal.

— Ad set & budgeting basics: budget allocation, scheduling and placement selection.

— Campaign structure: organizing campaigns, ad sets and ads for clarity and control.

— Demographics, interests & behaviors: reaching new potential customers with core targeting.

— Custom Audiences 101: building audiences from website visitors and customer lists.

— Lookalike Audiences 101: finding new people who resemble your best customers.

— Ad formats: single image/video, carousel and collection ads, and when to use each.

— Writing effective ad copy: hooks, benefit-led messaging and clear calls to action.

— Creative basics for Reels & Stories: vertical video fundamentals for today’s placements.

— Budget types: daily vs. lifetime, and how to set a realistic starting budget.

— Bidding basics: understanding cost control and how Meta spends your budget.

— Pre-launch checklist & first campaign launch, step by step.

— Reading key metrics: CPA, ROAS, CTR and Frequency, explained simply.

— Ads Manager reporting: building a simple report you can share or act on.

— Live practice session: setting up and reviewing a real campaign together.

By the end of the Beginner Track, you will be able to independently plan, launch, track and read the performance of a Meta Ads campaign for your own business.

  ADVANCED TRACK  •  20 HOURS  •  ₹20,000/MONTH  

Meta Ads Mastery — Advanced Growth Program

(Advanced Curriculum: Master Meta’s Latest AI Advertising Stack)

Recommended after the Beginner Track or for advertisers who already run Meta Ads. Eight modules covering the current Advantage+ ecosystem, creative-at-scale, budget automation and agency-grade operations.

— Advantage+ Sales, Shopping, App & Leads campaigns: what each does and when to use it.

— Andromeda explained: how creative now drives targeting, and what that means for your account.

— Migrating from manual campaigns: what to keep, what to retire, and how to transition safely.

— Custom & Lookalike Audiences at scale: layering signals for faster AI learning.

— Advantage+ Audience: working with broad, AI-expanded targeting instead of against it.

— Value Rules: telling Meta which segments to bid more for without disabling automation.

— Advantage+ Creative: AI-generated variations, image-to-video, and brand-safe controls (Restricted Words, enhancement toggles).

— Creative testing frameworks: structuring 10–15 genuine creative variations, not minor tweaks.

— Vertical video & Reels-first creative for current placements.

— Advantage+ Campaign Budget (ACB): automated budget allocation and why manual fragmentation now hurts performance.

— Opportunity Score: using Meta’s 0–100 account health score to prioritize fixes.

— Value Optimization basics: helping Meta find your higher-value customers, not just any conversion.

— Attribution windows & blended ROAS: correcting for post-iOS reporting gaps.

— Reading incrementality reports: understanding true ad impact beyond reported ROAS.

— Building a monthly performance dashboard for yourself or a client.

— Advanced remarketing sequences across warm audiences and lifecycle stages.

— Cross-placement strategy: Feed, Reels, Stories and Threads placements in one funnel.

— Frequency & ad fatigue management at scale.

— Scaling a winning campaign without resetting the learning phase.

— Multi-account/client structure: naming conventions, permissions and reporting consistency.

— Account audits: diagnosing underperformance and setting a recovery plan.

— Client reporting: communicating ROI clearly to stakeholders or clients.

— Live campaign launch: hands-on session applying Advantage+, budget optimization and creative testing together.

— Troubleshooting review of your own or a practice account.

— Certification guidance: preparing for globally recognized Meta certifications.

By the end of the Advanced Track, you will be able to run, scale and troubleshoot Meta’s current AI-driven advertising stack across multiple accounts — at a specialist, agency-ready level.

INVESTMENT

Meta Ads Mastery Program — by Global Web Digital & Learn AI Digital

Choose Your Track

WHY TRAIN WITH HEMANT

— 15+ years in digital marketing, including leadership experience at Google and Accenture.

— Google, Meta Blueprint & HubSpot certified.

— Personally delivered 1,850+ client projects and 8,500+ projects across team & agency work, spanning 35+ countries.

— Over ₹300+ crore in tracked client revenue.

— Founder & Director of Global Web Digital (a Google, Meta Business & Shopify Plus Partner agency) and Learn AI Digital.

WATCH A LIVE TRAINING DEMO

https://youtu.be/BhjEtWgXysQ?si=xEIoeeSCYPbpoXIg