1-ON-1 PERSONAL TRAINING PROGRAM

GOOGLE ADS MASTERY

Two Structured Tracks: Beginner → Advanced  |  Search, Display, YouTube & Performance Max Advertising

TRAINING NAME

Google Ads Mastery Program — by Learn AI Digital & Global Web Digital

HEMANT KALWANI

AI & Digital Marketing Expert  |  Ex-Google & Ex-Accenture Leader  |  Founder & Director, Global Web Digital and Learn AI Digital

Training delivered by Hemant Kalwani or a senior trainer from Team Global Web Digital / Learn AI Digital

WATCH A LIVE TRAINING DEMO

https://youtu.be/1sPeMAy9_i4?si=qRqBbIri9rqT7E5M

TRUSTED PARTNER. PROVEN RESULTS.

Certified by Google  •  Google Ads  •  HubSpot

PROGRAM OVERVIEW

Two Personalized Tracks, One Trainer

This is a fully personalized, one-on-one coaching program for founders, marketers, freelancers and agency professionals who want to run genuinely profitable Google Search, Display, Shopping and YouTube ad campaigns — not just learn the theory. Every session is live, one-on-one, and shaped around your business, your product and your goals.

Choose the Beginner track to build a complete foundation, or go straight into the Advanced track if you already run campaigns and want to master Google’s current AI-driven advertising stack — Performance Max, Smart Bidding, AI-generated creative and more. Both tracks are delivered by Hemant Kalwani or a senior trainer from Team Global Web Digital and Learn AI Digital — our expert professional trainers — personally shaped around your business, your product and your goals.

WHO DELIVERS THE TRAINING

Sessions are delivered by Hemant Kalwani himself, or by a senior, expert professional trainer from Team Global Web Digital and Learn AI Digital — vetted and mentored directly by Hemant to the same standard. Either way, you get personalized, 1-on-1 live coaching from a practitioner who runs real ad accounts, not a generic instructor.

https://learnaidigital.com/

COMMON TO BOTH TRACKS

— 1-on-1 live online sessions (video call), fully personalized to your business.

— Flexible weekly scheduling, 5–7 hour sessions, adjusted to your availability.

— Hands-on work on your own product/business or a live practice account.

— Templates, worksheets and WhatsApp support between sessions.

— Guidance on preparing for official Google Ads certification exams.

  BEGINNER TRACK  •  15 HOURS  •  ₹15,000/MONTH  

Google Ads Mastery — Foundation Program

(Beginner Curriculum: Zero to Your First Profitable Campaign)

Seven modules covering everything needed to go from no experience to confidently planning, launching and reading a Google Ads campaign on your own.

— Understanding the ecosystem: how Search, Display, Shopping and YouTube ads work, the ad auction, and the role of Quality Score.

— Strategic planning: defining campaign objectives, identifying your ideal customer, and building a funnel-based strategy.

— The buyer journey: mapping awareness, consideration and conversion stages to ad types.

— Google Ads account setup: account structure, roles, permissions and asset organization.

— Google tag & Conversion tracking: installing and verifying accurate tracking for your website or app.

— Google Analytics 4 & Conversions: linking GA4 and setting up standard and custom conversion actions.

— Campaign objectives: choosing the right campaign type — Search, Performance Max, Display, Shopping — for your goal.

— Ad group & budgeting basics: budget allocation, scheduling and network selection.

— Campaign structure: organizing campaigns, ad groups and ads for clarity and control.

— Keyword match types: broad, phrase and exact match — and how to choose the right one.

— Keyword Planner & negative keywords: finding the right keywords and excluding irrelevant traffic.

— Audience targeting 101: layering in-market, affinity and remarketing audiences onto campaigns.

— Ad formats: Responsive Search Ads, Display ads and Shopping listings, and when to use each.

— Writing effective ad copy: hooks, benefit-led messaging and clear calls to action.

— Ad extensions & assets: sitelinks, callouts and structured snippets that boost visibility.

— Budget types: daily budget vs. shared budget, and how to set a realistic starting budget.

— Bidding basics: understanding manual vs. Smart Bidding and how Google spends your budget.

— Pre-launch checklist & first campaign launch, step by step.

— Reading key metrics: CPC, CTR, Quality Score and Conversion Rate, explained simply.

— Google Ads reporting: building a simple report you can share or act on.

— Live practice session: setting up and reviewing a real campaign together.

By the end of the Beginner Track, you will be able to independently plan, launch, track and read the performance of a Google Ads campaign for your own business.

  ADVANCED TRACK  •  20 HOURS  •  ₹20,000/MONTH  

Google Ads Mastery — Advanced Growth Program

(Advanced Curriculum: Master Google’s Latest AI Advertising Stack)

Recommended after the Beginner Track or for advertisers who already run Google Ads. Eight modules covering the current Performance Max ecosystem, creative-at-scale, Smart Bidding automation and agency-grade operations.

— Performance Max for Sales, Leads, Shopping & App campaigns: what each does and when to use it.

— Google’s AI matching explained: how creative now drives targeting, and what that means for your account.

— Migrating from manual campaigns: what to keep, what to retire, and how to transition safely.

— Customer Match & similar audiences at scale: layering signals for faster AI learning.

— Audience signals for Performance Max: working with broad, AI-expanded targeting instead of against it.

— Value Rules: telling Google which segments to bid more for without disabling automation.

— Asset Studio & AI-generated creative: AI-generated variations, image-to-video, and brand-safe controls (account-level exclusions, asset guidelines).

— Creative testing frameworks: structuring 10–15 genuine creative variations, not minor tweaks.

— YouTube & Demand Gen creative for current placements.

— Smart Bidding & Target ROAS/CPA: automated budget allocation and why manual fragmentation now hurts performance.

— Optimization Score: using Google’s 0–100 account health score to prioritize fixes.

— Value Optimization basics: helping Google find your higher-value customers, not just any conversion.

— Attribution models & data-driven attribution: correcting for cross-device and cross-channel reporting gaps.

— Reading incrementality reports: understanding true ad impact beyond reported ROAS.

— Building a monthly performance dashboard for yourself or a client.

— Advanced remarketing sequences across warm audiences and lifecycle stages.

— Cross-network strategy: Search, Display, YouTube and Shopping placements in one funnel.

— Frequency & ad fatigue management at scale.

— Scaling a winning campaign without resetting the learning phase.

— MCC & multi-client structure: naming conventions, permissions and reporting consistency.

— Account audits: diagnosing underperformance and setting a recovery plan.

— Client reporting: communicating ROI clearly to stakeholders or clients.

— Live campaign launch: hands-on session applying Performance Max, Smart Bidding and creative testing together.

— Troubleshooting review of your own or a practice account.

— Certification guidance: preparing for globally recognized Google Ads certifications.

By the end of the Advanced Track, you will be able to run, scale and troubleshoot Google’s current AI-driven advertising stack across multiple accounts — at a specialist, agency-ready level.

INVESTMENT

Google Ads Mastery Program — by Global Web Digital & Learn AI Digital

Choose Your Track

WHY TRAIN WITH HEMANT

— 15+ years in digital marketing, including leadership experience at Google and Accenture.

— Google Ads, Google Analytics & HubSpot certified.

— Personally delivered 1,850+ client projects and 8,500+ projects across team & agency work, spanning 35+ countries.

— Over ₹300+ crore in tracked client revenue.

— Founder & Director of Global Web Digital (a Google, Meta Business & Shopify Plus Partner agency) and Learn AI Digital.

WATCH A LIVE TRAINING DEMO

https://youtu.be/BhjEtWgXysQ?si=xEIoeeSCYPbpoXIg