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Generative Engine Optimization Training (GEO)

Master the future of search with Generative Engine Optimization (GEO). Learn how to optimize content for AI-powered search platforms like ChatGPT, Gemini, Copilot, and other generative engines to increase visibility, authority, and qualified organic traffic.

Hemant Kalwani

Founder & Lead Performance Architect

About This Training

Generative Engine Optimization (GEO) is designed to help businesses and marketers succeed in the era of AI-powered search. Learn how to optimize content for platforms like ChatGPT, Gemini, Copilot, and other generative search engines using proven strategies, semantic optimization, structured data, and AI-friendly content frameworks.

Training Highligthts

Master the latest AI search optimization techniques through practical exercises, real-world case studies, and hands-on implementation.

Understand how AI-powered search engines discover, interpret, and recommend online content.

Learn to create content that performs well across ChatGPT, Gemini, and other generative search platforms.

Build strong topical authority using entity optimization, structured data, and semantic search techniques.

Apply practical GEO strategies to improve AI visibility, brand authority, and organic discovery.

Training Features

Training Details

1-ON-1 PERSONAL TRAINING PROGRAM

GEO MASTERY

Two Structured Tracks: Beginner → Advanced  |  Generative Engine Optimization for AI Search & Answer Engines

TRAINING NAME

GEO Mastery Program — by Global Web Digital & Learn AI Digital

HEMANT KALWANI

AI & Digital Marketing Expert  |  Ex-Google & Ex-Accenture Leader  |  Founder & Director, Global Web Digital and Learn AI Digital

Training delivered by Hemant Kalwani or a senior trainer from Team Global Web Digital / Learn AI Digital

15+ Yrs

Industry Experience

8,500+

Projects Delivered

₹300+ Cr

Client Revenue Tracked

35+

Countries Served

TRUSTED PARTNER. PROVEN RESULTS.

Certified by Google  •  HubSpot SEO Certification  •  Semrush Certified

PROGRAM OVERVIEW

Two Personalized Tracks, One Trainer

This is a fully personalized, one-on-one coaching program for founders, marketers, freelancers and agency professionals who want their brand to be found, trusted and cited by AI systems — not just learn the theory. Every session is live, one-on-one, and shaped around your website, your niche and your goals.

Choose the Beginner track to build a complete foundation in Generative Engine Optimization (GEO), or go straight into the Advanced track if you already run SEO/content and want to master multi-platform AI visibility — Google AI Overviews & AI Mode, ChatGPT Search, Perplexity, Gemini, entity optimization and citation tracking. Both tracks are delivered by Hemant Kalwani or a senior trainer from Team Global Web Digital and Learn AI Digital — our expert professional trainers — personally shaped around your business, your product and your goals.

WHO DELIVERS THE TRAINING

Sessions are delivered by Hemant Kalwani himself, or by a senior, expert professional trainer from Team Global Web Digital and Learn AI Digital — vetted and mentored directly by Hemant to the same standard. Either way, you get personalized, 1-on-1 live coaching from a practitioner who runs real brand visibility and AI-search strategies, not a generic instructor.

https://learnaidigital.com/

 

BEGINNER TRACK

ADVANCED TRACK

Duration

15 hours

20 hours

Fee

₹15,000 (one-time, per month)

₹20,000 (one-time, per month)

Level

Beginner — no prior experience needed

Intermediate/Advanced — for those who already run SEO/content

Focus

Foundations: how AI search works, content structuring, schema, trust signals

Multi-platform AI stack: AI Overviews, ChatGPT, Perplexity, Gemini, entity & citation optimization

Outcome

Structure and optimize content so AI systems can find, trust and cite it

Run and scale a multi-platform AI-visibility strategy like a specialist

COMMON TO BOTH TRACKS

1-on-1 live online sessions (video call), fully personalized to your business.

Flexible weekly scheduling, 5–7 hour sessions, adjusted to your availability.

Hands-on work on your own product/business or a live practice account.

Templates, worksheets and WhatsApp support between sessions.

Guidance on preparing for recognized SEO & AI-search certifications (Google, HubSpot, Semrush).

  BEGINNER TRACK  •  15 HOURS  •  ₹15,000/MONTH  

GEO Mastery — Foundation Program

(Beginner Curriculum: Zero to Your First AI-Visibility Strategy)

Seven modules covering everything needed to go from no experience to confidently structuring, optimizing and tracking your content’s visibility inside AI-generated answers.

MODULE 1  Understanding Generative Engines & How They Work

2 hrs

How AI search actually works: Google AI Overviews & AI Mode, ChatGPT Search, Perplexity and Gemini.

Retrieval basics: how these systems find, interpret and select sources to answer a query.

Why this matters now: the shift from ranked links to AI-generated, cited answers.

MODULE 2  From SEO to GEO: What’s Different

2 hrs

Ranking vs. citation: why being chosen as a source matters more than position alone.

Entities over keywords: how AI systems think in terms of topics, brands and relationships.

The zero-click reality: adapting your goals and metrics for an AI-mediated search landscape.

MODULE 3  Content Structuring for AI Extraction

2.5 hrs

Writing clear, declarative statements that are easy for AI systems to extract and quote.

Content chunking: structuring pages so individual sections stand on their own.

Q&A and list formatting that mirrors how AI systems synthesize answers.

MODULE 4  E-E-A-T & Trust Signals for AI Systems

2 hrs

Demonstrating experience, expertise, authority and trust in a way AI systems can verify.

Author bios & credentials: why they influence whether your content gets cited.

Brand consistency across your site and the wider web.

MODULE 5  Structured Data & Schema for AI Visibility

2 hrs

FAQ & HowTo schema: helping AI systems parse your Q&A content correctly.

Basic entity markup so search engines understand who you are and what you offer.

Testing & validating structured data before publishing.

MODULE 6  Building Topical Authority & Content Clusters

2 hrs

Covering a topic comprehensively instead of chasing individual keywords.

Content clustering: linking related pages to build depth on a subject.

Identifying content gaps competitors haven’t covered.

MODULE 7  Measuring AI Visibility & Live Practice

2.5 hrs

Tracking citations: checking whether and how AI systems mention your brand.

Prompt testing basics: running sample queries to see how you currently show up.

Live practice session: restructuring a real page for AI extraction together.

By the end of the Beginner Track, you will be able to independently structure, optimize and track your content’s visibility inside AI-generated answers.

  ADVANCED TRACK  •  20 HOURS  •  ₹20,000/MONTH  

GEO Mastery — Advanced Growth Program

(Advanced Curriculum: Master Multi-Platform AI Visibility)

Recommended after the Beginner Track or for practitioners who already run SEO/content. Eight modules covering the full generative search landscape, entity optimization, citation building and agency-grade AI-visibility reporting.

MODULE 1  The Full Generative Search Landscape

3 hrs

Google AI Overviews & AI Mode, ChatGPT Search, Perplexity and Gemini: how each platform retrieves and cites sources differently.

Where your audience is actually searching across these platforms.

Building one strategy that works across Google and AI-native search tools.

MODULE 2  Advanced Citation Optimization & Retrieval Mechanics

2.5 hrs

How retrieval-augmented generation (RAG) selects sources to build an answer.

Chunk-level content optimization: making individual sections independently citable.

Improving the odds your content gets pulled into a generated answer.

MODULE 3  Brand Entity & Knowledge Graph Optimization

2.5 hrs

Building a consistent brand entity across your site, social profiles and third-party listings.

Knowledge Panel & structured presence: strengthening how search engines understand your brand.

Consistent NAP & brand signals across the web.

MODULE 4  Multi-Platform GEO: ChatGPT, Perplexity & Gemini

3 hrs

Platform-specific optimization tactics for ChatGPT Search, Perplexity and Gemini.

llms.txt & AI-crawler considerations: helping AI systems access and understand your site.

Monitoring how your brand is represented across each platform.

MODULE 5  Advanced Structured Data & Semantic Content

2 hrs

Deeper schema implementation beyond FAQ and HowTo basics.

Semantic HTML & structured content models that improve machine readability.

Auditing a site’s structured data end to end.

MODULE 6  Digital PR & Third-Party Citation Building

2.5 hrs

Earning mentions on authoritative third-party sites that AI systems already trust.

Digital PR fundamentals: turning coverage and brand mentions into AI-visibility value.

Evaluating source quality the way generative engines do.

MODULE 7  AI Visibility Measurement, Tools & Reporting

2.5 hrs

AI visibility & share-of-voice tracking: measuring citations beyond traditional rankings.

Prompt-level tracking: monitoring which queries surface your brand.

Building a monthly AI-visibility dashboard for yourself or a client.

MODULE 8  Capstone: Full Brand GEO Audit & Live Strategy Build

2 hrs

Live brand audit: hands-on session checking how your brand currently appears across AI platforms.

Building a prioritized GEO action plan from audit findings.

Certification guidance: preparing for recognized SEO & AI-search certifications.

By the end of the Advanced Track, you will be able to run, scale and troubleshoot a multi-platform AI-visibility strategy across brands or clients — at a specialist, agency-ready level.

INVESTMENT

GEO Mastery Program — by Global Web Digital & Learn AI Digital

Choose Your Track

BEGINNER TRACK

₹15,000 / month

15 hours of 1-on-1 live training  •  Weekly flexible sessions  •  Foundations to first AI-visibility strategy

ADVANCED TRACK

₹20,000 / month

20 hours of 1-on-1 live training  •  Weekly flexible sessions  •  Multi-platform AI Overviews, ChatGPT & Perplexity stack

WHY TRAIN WITH HEMANT

15+ years in digital marketing, including leadership experience at Google and Accenture.

Google, Meta Blueprint & HubSpot certified.

Personally delivered 1,850+ client projects and 8,500+ projects across team & agency work, spanning 35+ countries.

Over ₹300+ crore in tracked client revenue.

Founder & Director of Global Web Digital (a Google, Meta Business & Shopify Plus Partner agency) and Learn AI Digital

FAQS

Frequently Asked Question

Find answers to the most common questions about our Generative Engine Optimization (GEO) Training. Learn how AI-powered search works, what you’ll learn in the course, certification details, and how GEO helps improve your brand’s visibility across modern AI search platforms.

Generative Engine Optimization (GEO) is the process of optimizing content for AI-powered search platforms such as ChatGPT, Google Gemini, Microsoft Copilot, and other generative search engines to improve visibility and brand authority.

Yes. The course is designed for beginners as well as SEO professionals, marketers, content creators, and business owners who want to understand and implement AI search optimization strategies.

You'll learn AI search fundamentals, entity optimization, semantic SEO, structured data, content optimization, prompt-aware content creation, and practical techniques to improve visibility across generative search engines.

Yes. Upon successful completion of the training, you'll receive a professional certificate validating your skills in Generative Engine Optimization and AI search strategies.

Yes. You can choose Personalized Live Training with expert guidance or Self-Paced Learning with lifetime access to recorded lessons, practical resources, and future course updates.

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