Group Digital Marketing Training
Learn SEO, social media marketing, Google Ads, and other essential digital marketing skills through practical training. Build your knowledge, understand effective marketing strategies, and develop the skills to grow your business or career in the digital world.
Hemant Kalwani
Founder & Lead Performance Architect
About This Training
Master digital marketing with a practical, results-driven approach. This training teaches you how to improve website visibility, reach the right audience, generate quality leads, and grow your business online. From SEO and social media marketing to Google Ads and content strategy, you’ll gain essential skills to build effective digital marketing campaigns and achieve your business goals.
Training Highlights
Learn essential digital marketing strategies through practical exercises, guided training, and real-world business examples.
- Search Engine Optimization (SEO)
Learn keyword research, on-page SEO, technical SEO basics, and optimization techniques to improve website rankings and organic traffic.
- Social Media Marketing
Understand how to create engaging content, manage social media platforms, build brand awareness, and connect with the right audience.
- Google Ads & Paid Advertising
Learn campaign setup, keyword targeting, ad creation, budget management, and optimization strategies to generate leads and sales.
- Content Marketing & Analytics
Discover how to plan effective content strategies, create valuable marketing content, track campaign performance, and use data to improve digital marketing results.
Training Features
- Live & Self-Paced Learning Options
- Meta Business Manager Training
- Facebook & Instagram Ads Strategy
- Audience Targeting & Retargeting
- Meta Pixel & Conversion API Setup
- Campaign Optimization Techniques
- Real Business Case Studies
- Certificate of Course Completion
Training Details
GROUP DIGITAL MARKETING TRAINING PROGRAM
DIGITAL MARKETING MASTERY
Two Structured Tracks: Beginner → Advanced | Practical Digital Marketing Skills for Business Growth
TRAINING NAME
Group Digital Marketing Training Program
DIGITAL MARKETING TRAINING TEAM
Digital Marketing Training | SEO | Social Media Marketing | Google Ads | Content Marketing
Training delivered through structured group sessions, practical exercises, and guided learning activities.
|
EXPLORE OUR TRAINING PROGRAM
LEARN. PRACTICE. GROW.
Develop essential digital marketing skills through structured training and practical learning.
PROGRAM OVERVIEW
Two Structured Tracks, One Complete Learning Journey
Our Group Digital Marketing Training Program is designed for students, beginners, business owners, freelancers, and professionals who want to develop practical digital marketing skills in a collaborative learning environment. Learn essential marketing concepts, explore digital tools, and understand how businesses build their online presence.
Choose the Beginner Track to learn digital marketing fundamentals, SEO, social media marketing, Google Ads, content marketing, and analytics. The Advanced Track is designed for learners who want to explore advanced marketing strategies, campaign optimization, conversion rate optimization, performance reporting, and AI-powered marketing workflows.
WHO CAN JOIN THE TRAINING?
This training is suitable for students, fresh graduates, beginners, business owners, freelancers, aspiring digital marketers, and working professionals. The Beginner Track builds a foundation from scratch, while the Advanced Track helps learners strengthen their existing knowledge and develop more strategic marketing skills.
| BEGINNER TRACK | ADVANCED TRACK | |
| Duration | 15 hours | 20 hours |
| Level | Beginner — no prior experience required | Intermediate/Advanced — basic digital marketing knowledge recommended |
| Focus | Digital marketing fundamentals, SEO, social media, Google Ads, content, and analytics | Advanced SEO, campaign optimization, conversion strategies, analytics, and AI marketing tools |
| Outcome | Understand core digital marketing channels and develop a basic marketing plan | Develop an integrated digital marketing strategy and improve campaign performance |
COMMON TO BOTH TRACKS
— Structured group training sessions with interactive learning.
— Practical exercises and real-world marketing examples.
— Guided activities covering essential digital marketing concepts.
— Learning resources and practice assignments.
— Opportunities to ask questions and discuss marketing challenges.
BEGINNER TRACK • 15 HOURS
DIGITAL MARKETING FOUNDATION PROGRAM
(Beginner Curriculum: Learn the Fundamentals of Digital Marketing)
Seven modules covering essential digital marketing concepts to help beginners understand online marketing channels and build a strong foundation.
| MODULE 1 — Introduction to Digital Marketing | 2 hrs |
— Digital marketing fundamentals: Understand digital marketing channels, their benefits, and how businesses use them.
— Target audience: Learn about customer needs, audience segmentation, and customer journeys.
— Marketing strategy: Understand how different channels work together to achieve business goals.
| MODULE 2 — Search Engine Optimization (SEO) | 2.5 hrs |
— Keyword research: Find relevant keywords and understand search intent.
— On-page SEO: Learn title tags, meta descriptions, headings, and content optimization.
— Technical SEO basics: Understand website structure, indexing, and search visibility.
| MODULE 3 — Social Media Marketing | 2 hrs |
— Social media platforms: Understand how businesses use Facebook, Instagram, LinkedIn, and other platforms.
— Content planning: Learn how to create a content calendar and plan engaging posts.
— Audience engagement: Explore strategies to build brand awareness and connect with audiences.
| MODULE 4 — Google Ads & Paid Advertising | 2 hrs |
— Campaign fundamentals: Understand advertising objectives, campaign structure, and targeting.
— Ad creation: Learn the basics of writing relevant ad copy and selecting keywords.
— Budget planning: Explore bidding, budgeting, and basic campaign measurement.
| MODULE 5 — Content Marketing | 2 hrs |
— Content strategy: Plan content around audience interests and business objectives.
— Content creation: Understand blogs, website copy, social media posts, and other formats.
— Content calendar: Organize and schedule content for consistent publishing.
| MODULE 6 — Website Analytics & Performance Tracking | 2 hrs |
— Website traffic: Understand traffic sources and important website metrics.
— Performance measurement: Learn the basics of clicks, engagement, leads, and conversions.
— Reporting: Understand how marketing data supports better decisions.
| MODULE 7 — Practical Project & Marketing Strategy | 2.5 hrs |
— Marketing plan: Create a basic digital marketing plan for a business or website.
— Practical exercises: Apply SEO, social media, and advertising concepts through guided activities.
— Review and improvement: Evaluate the plan and identify opportunities for improvement.
By the end of the Beginner Track, participants will understand the fundamentals of digital marketing and be able to plan basic marketing activities for a business or website.
ADVANCED TRACK • 20 HOURS
DIGITAL MARKETING ADVANCED GROWTH PROGRAM
(Advanced Curriculum: Campaign Optimization, Analytics & Growth Strategies)
Eight modules designed for learners who want to strengthen their digital marketing knowledge and develop advanced skills in strategy, optimization, analytics, and performance marketing.
| MODULE 1 — Advanced Digital Marketing Strategy | 2.5 hrs |
— Integrated marketing: Develop a coordinated strategy across multiple digital channels.
— Audience segmentation: Identify audience groups and map their customer journeys.
— Marketing KPIs: Set measurable objectives and evaluate campaign performance.
| MODULE 2 — Advanced SEO & Keyword Strategy | 2.5 hrs |
— Keyword mapping: Match search intent with relevant website pages and content.
— Content optimization: Improve content relevance, structure, and topical coverage.
— SEO analysis: Identify technical and content opportunities to improve organic visibility.
| MODULE 3 — Advanced Social Media Marketing | 2.5 hrs |
— Platform-specific strategies: Plan content according to platform and audience needs.
— Brand positioning: Develop consistent messaging and audience engagement strategies.
— Performance analysis: Evaluate content performance and identify improvement opportunities.
| MODULE 4 — Google Ads & Campaign Optimization | 3 hrs |
— Campaign structure: Organize campaigns and improve audience and keyword targeting.
— Budget optimization: Understand budget allocation and bidding strategies.
— Performance improvement: Analyze campaign results and identify optimization opportunities.
| MODULE 5 — Conversion Rate Optimization | 2 hrs |
— Landing page optimization: Improve page content, structure, and user experience.
— Conversion funnels: Understand how visitors move from awareness to conversion.
— Calls to action: Improve the clarity of actions visitors should take.
| MODULE 6 — Analytics & Reporting | 2.5 hrs |
— Campaign tracking: Understand website traffic, campaign data, leads, and conversions.
— Performance reports: Organize marketing data into useful reports.
— Data-driven decisions: Use performance insights to guide marketing improvements.
| MODULE 7 — AI Tools & Marketing Automation | 2.5 hrs |
— AI-assisted content: Explore AI tools for content ideas, research, and planning.
— Workflow improvement: Identify repetitive marketing tasks that can be streamlined.
— Responsible AI use: Review and refine AI-generated outputs for accuracy and brand consistency.
| MODULE 8 — Capstone Project & Strategy Review | 2.5 hrs |
— Integrated campaign plan: Develop a marketing plan combining multiple digital channels.
— Practical evaluation: Review campaign objectives, targeting, content, and measurement.
— Action plan: Identify practical next steps for business or client marketing goals.
By the end of the Advanced Track, participants will have a stronger understanding of digital marketing strategy, campaign optimization, analytics, and integrated marketing planning.
INVESTMENT
Group Digital Marketing Training Program
Choose Your Track
| BEGINNER TRACK 15 Hours of Training Digital marketing fundamentals, SEO, social media, Google Ads, content marketing, and analytics. |
| ADVANCED TRACK 20 Hours of Training Advanced marketing strategy, campaign optimization, conversion rate optimization, analytics, and AI tools. |
Contact our team for current fees, upcoming batches, schedules, and registration details.
WHY CHOOSE GROUP DIGITAL MARKETING TRAINING?
— Practical Learning: Understand digital marketing concepts through guided exercises and real-world examples.
— Structured Curriculum: Progress from fundamental concepts to advanced marketing strategies.
— Multiple Marketing Channels: Learn about SEO, social media, paid advertising, content, and analytics.
— Collaborative Environment: Learn alongside other participants and exchange ideas.
— Career Development: Build foundational knowledge for digital marketing roles, freelancing, or business promotion.
START YOUR DIGITAL MARKETING JOURNEY
Develop practical digital marketing knowledge, understand effective online strategies, and take the next step toward your learning and business goals.
ENQUIRE NOW TO JOIN THE NEXT BATCH
BEGINNER TRACK 15 HOURS ₹ 15,000/MONTH
Meta Ads Mastery — Foundation Program
Seven modules covering everything needed to go from no experience to confidently planning, launching and reading a Meta Ads campaign on your own.
MODULE 1 - Meta Ads Fundamentals & Strategy
2 hrs
- Understanding the ecosystem: how Facebook & Instagram ads work, the ad auction, and the role of the algorithm.
- Strategic planning: defining campaign objectives, identifying your ideal customer, and building a funnel-based strategy.
- The buyer journey: mapping awareness, consideration and conversion stages to ad types.
MODULE 2 - Account Setup & Tracking
2 hrs
- Business Manager setup: account structure, roles, permissions and asset organization.
- Meta Pixel & Conversions API: installing and verifying accurate tracking for your website or app.
- Events Manager: setting up standard and custom conversion events.
MODULE 3 - Campaign Creation & Objectives
2 hrs
- Campaign objectives: choosing the right objective — Conversions, Leads, Traffic, Engagement — for your goal.
- Ad set & budgeting basics: budget allocation, scheduling and placement selection.
- Campaign structure: organizing campaigns, ad sets and ads for clarity and control.
MODULE 4 - Core Audience Targeting
2 hrs
- Demographics, interests & behaviors: reaching new potential customers with core targeting.
- Custom Audiences 101: building audiences from website visitors and customer lists.
- Lookalike Audiences 101: finding new people who resemble your best customers.
MODULE 5 - Ad Creative & Copywriting Essentials
2.5 hrs
- Ad formats: single image/video, carousel and collection ads, and when to use each.
- Writing effective ad copy: hooks, benefit-led messaging and clear calls to action.
- Creative basics for Reels & Stories: vertical video fundamentals for today's placements.
MODULE 6 - Budgeting, Bidding & Launch
2 hrs
- Budget types: daily vs. lifetime, and how to set a realistic starting budget.
- Bidding basics: understanding cost control and how Meta spends your budget.
- Pre-launch checklist & first campaign launch, step by step.
MODULE 7 - Measurement, Reporting & Live Practice
2.5 hrs
- Reading key metrics: CPA, ROAS, CTR and Frequency, explained simply.
- Ads Manager reporting: building a simple report you can share or act on.
- Live practice session: setting up and reviewing a real campaign together.
ADVANCED TRACK 20 HOURS ₹ 20,000/MONTH
Meta Ads Mastery — Advanced Growth Program
Recommended after the Beginner Track or for advertisers who already run Meta Ads. Eight modules covering the current Advantage+ ecosystem, creative-at-scale, budget automation and agency-grade operations.
MODULE 1 - The Latest Advantage+ Ecosystem
3 hrs
- Advantage+ Sales, Shopping, App & Leads campaigns: what each does and when to use it.
- Andromeda explained: how creative now drives targeting, and what that means for your account.
- Migrating from manual campaigns: what to keep, what to retire, and how to transition safely.
MODULE 2 - Advanced Audience Strategy
2.5 hrs
- Custom & Lookalike Audiences at scale: layering signals for faster AI learning.
- Advantage+ Audience: working with broad, AI-expanded targeting instead of against it.
- Value Rules: telling Meta which segments to bid more for without disabling automation.
MODULE 3 - Creative-at-Scale & AI Creative Tools
3 hrs
- Advantage+ Creative: AI-generated variations, image-to-video, and brand-safe controls (Restricted Words, enhancement toggles).
- Creative testing frameworks: structuring 10–15 genuine creative variations, not minor tweaks.
- Vertical video & Reels-first creative for current placements.
MODULE 4 - Budget Optimization & Account Health
2 hrs
- Advantage+ Campaign Budget (ACB): automated budget allocation and why manual fragmentation now hurts performance.
- Opportunity Score: using Meta's 0–100 account health score to prioritize fixes.
- Value Optimization basics: helping Meta find your higher-value customers, not just any conversion.
MODULE 5 - Advanced Measurement & Attribution
2.5 hrs
- Attribution windows & blended ROAS: correcting for post-iOS reporting gaps.
- Reading incrementality reports: understanding true ad impact beyond reported ROAS.
- Building a monthly performance dashboard for yourself or a client.
MODULE 6 - Remarketing, Retargeting & Full-Funnel Strategy
2 hrs
- Advanced remarketing sequences across warm audiences and lifecycle stages.
- Cross-placement strategy: Feed, Reels, Stories and Threads placements in one funnel.
- Frequency & ad fatigue management at scale.
MODULE 7 - Scaling, Multi-Account & Agency Operations
2.5 hrs
- Scaling a winning campaign without resetting the learning phase.
- Multi-account/client structure: naming conventions, permissions and reporting consistency.
- Account audits: diagnosing underperformance and setting a recovery plan.
- Client reporting: communicating ROI clearly to stakeholders or clients.
MODULE 8 - Capstone: Live Advanced Campaign & Certification
1.5 hrs
- Live campaign launch: hands-on session applying Advantage+, budget optimization and creative testing together.
- Troubleshooting review of your own or a practice account.
- Certification guidance: preparing for globally recognized Meta certifications.
Beginner Track (7 Modules)
Explore the complete Meta Ads curriculum with beginner and advanced modules covering campaign setup, audience targeting, AI automation, scaling, and performance optimization.
Module 1
Meta Ads Fundamentals
- Running Meta Ads
- Ad Auction & Algorithm
- Campaign Objectives
- Customer Avatar
- Marketing Funnels
- Buyer Journey
Module 2
Account Setup & Tracking
- Business Manager Setup
- Account Structure
- Meta Pixel Installation
- Conversions API
- Events Manager
- Conversion Tracking
Module 3
Create Campaigns
- Campaign Objectives
- Conversions & Leads
- Traffic Campaigns
- Budget Allocation
- Placements
- Campaign Structure
Module 4
Core Audience Targeting
- Demographics
- Interests & Behaviors
- Custom Audiences
- Website Visitors
- Customer Lists
- Lookalike Audiences
FAQS
Frequently Asked Question
Have questions about our Group Digital Marketing Training? Explore answers to common questions about course duration, beginner and advanced tracks, practical learning, certification, and enrollment.
Group Digital Marketing Training is a structured learning program designed to help participants develop digital marketing skills through guided learning, practical exercises, and real-world marketing examples.
Students, beginners, business owners, entrepreneurs, freelancers, and working professionals can join the program to learn digital marketing and improve their marketing skills.
The Beginner Track includes 15 hours of training, while the Advanced Track includes 20 hours of training, covering essential and advanced digital marketing concepts.
The training covers SEO, social media marketing, Google Ads, content marketing, analytics, audience targeting, campaign optimization, and digital marketing strategy. Advanced topics include conversion rate optimization, AI tools, and marketing automation.
Yes, the program focuses on practical learning through marketing exercises, campaign planning, case studies, and project-based activities to help participants understand real-world digital marketing applications.
Learn AI Digital empowers professionals, entrepreneurs, and businesses with personalized live training, self-paced courses, and AI-driven digital marketing strategies designed to deliver measurable growth and long-term success.
Company
Contact Us
© 2026 Learn AI Digital. All Rights Reserved.